by Christian Terwiesch (Author), Christian Terwiesch (Author), Karl Ulrich (Author)
Based on a structured and process driven approach 'innovation tournaments', this book demonstrates how to systematically identify opportunities for innovation. It provides a principled approach for the effective management of innovation tournaments identifying opportunities and evaluating and filtering them intelligently for profitability.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: Harvard Business Review Press
Published: 01 Jun 2009
ISBN 10: 1422152227
ISBN 13: 9781422152225