Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

by Don Peppers (Author), Martha Rogers (Author), B . Joseph Pine Ii (Author)

• New

  Paperback
  2010

  $11.24

  Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.