Iconoclast: A Neuroscientist Reveals How to Think Differently

Iconoclast: A Neuroscientist Reveals How to Think Differently

by Gregory Berns Ph.D. (Author)

Synopsis

No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. This title explains why. It explores the constraints the human brain places on innovative thinking.

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More Information

Format: Illustrated
Pages: 272
Edition: First Trade Paper
Publisher: Harvard Business Review Press
Published: 01 Mar 2010

ISBN 10: 1422133303
ISBN 13: 9781422133309