by HarvardBusinessReviewPress (Author)
How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Identify and analyze a range of alternatives - Recommend one option and assess its risks - Create a high-level implementation plan for your proposed alternative - Communicate your case to key stakeholders
Format: Paperback
Pages: 128
Publisher: Harvard Business School Press
Published: 01 Dec 2010
ISBN 10: 1422129764
ISBN 13: 9781422129760