Persuading People (Pocket Mentor Series)

by HarvardBusinessSchoolPress (Author)

• Used

  Paperback
  2008

  $3.47

  Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas