Choice-based Conjoint Analysis: Models and Designs

Choice-based Conjoint Analysis: Models and Designs

by Damaraju Raghavarao (Author), JamesB.Wiley (Author), PallaviChitturi (Author)

Synopsis

Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.

$167.97

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 192
Edition: 1
Publisher: Chapman and Hall/CRC
Published: 13 Aug 2010

ISBN 10: 1420099965
ISBN 13: 9781420099966