Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

by YukioOhsawa (Editor), KatsutoshiYada (Editor)

• New

  Hardcover
  2009

  $196.88

  Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.