by David Frederick Ross (Author)
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.
Format: Hardcover
Pages: 304
Publisher: Auerbach Publications
Published: 16 Jun 2008
ISBN 10: 1420064975
ISBN 13: 9781420064971