The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience (Series on Resource Management)

The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience (Series on Resource Management)

by David Frederick Ross (Author)

Synopsis

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

$106.79

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 304
Publisher: Auerbach Publications
Published: 16 Jun 2008

ISBN 10: 1420064975
ISBN 13: 9781420064971