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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

by Underhill (Author), Underhill (Author)

  • Used

    Paperback 2008

    $3.81
Synopsis

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

$3.81

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Quantity

3 in stock

More Information

Format: Paperback
 Pages: 320
 Edition: Updated, Revised ed.
 Publisher: Simon & Schuster
Published: 30 Dec 2008
ISBN 10: 1416595244
ISBN 13: 9781416595243

Media Reviews
At last, here is a book that gives this underrated skill the respect it deserves. -- The New York Times
Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife! -- Bob Gale, writer/producer, Back to the Future trilogy
I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating. -- Rocky Mountain News (Denver)
Why We Buy is a funny and insightful book for people on both sides of the retail counter. -- Michael Gould, CEO, Bloomingdale's