Social Marketing to Protect the Environment: What Works

Social Marketing to Protect the Environment: What Works

by ProfessorPhilipKotler (Author), NancyR.Lee (Author), Dr . Doug Mc Kenzie - Mohr (Author), ProfessorP.(Paul)WesleySchultz (Author)

Synopsis

Shows how social marketing can be successfully used to change environmental behaviour

$94.84

Quantity

10 in stock

More Information

Format: Paperback
Pages: 256
Publisher: Sage Publications, Inc
Published: 06 Jul 2011

ISBN 10: 1412991293
ISBN 13: 9781412991292