by ProfessorPhilipKotler (Author), NancyR.Lee (Author), Dr . Doug Mc Kenzie - Mohr (Author), ProfessorP.(Paul)WesleySchultz (Author)
Shows how social marketing can be successfully used to change environmental behaviour
Format: Paperback
Pages: 256
Publisher: Sage Publications, Inc
Published: 06 Jul 2011
ISBN 10: 1412991293
ISBN 13: 9781412991292