by George Cairns (Author), Martyna Sliwa (Author)
Selected as an Outstanding Academic Title by Choice Magazine, January 2010 With the ultimate question of why studying the world of International Business is important to you as an individual, the authors present an astute, conversational and stimulating exploration of contemporary International Business. With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture, this short book looks at a very big and interesting field with humour and insightfulness.
Format: Paperback
Pages: 184
Publisher: Sage Publications Ltd
Published: 17 Sep 2008
ISBN 10: 1412947634
ISBN 13: 9781412947633