Sports Public Relations

Sports Public Relations

by JacquieL'Etang (Author)

Synopsis

"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."- Professor Paul M. Pedersen, Indiana University

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More Information

Format: Paperback
Pages: 216
Edition: 1
Publisher: SAGE Publications Ltd
Published: 13 Dec 2013

ISBN 10: 1412936195
ISBN 13: 9781412936194