by Christopher E. Hackley (Editor)
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
Format: Hardcover
Pages: 1312
Edition: 1
Publisher: SAGE Publications Ltd
Published: 22 Oct 2009
ISBN 10: 141293429X
ISBN 13: 9781412934299