by George Cheney (Author), Mette Morsing (Author), George Cheney (Author), Mette Morsing (Author), Lars Christensen (Author)
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes.
Format: Illustrated
Pages: 264
Edition: 1
Publisher: SAGE Publications Ltd
Published: 18 Mar 2008
ISBN 10: 1412931037
ISBN 13: 9781412931038