by W.TimothyCoombs (Author), Dr . Robert L . Heath (Author)
Working to redefine the teaching of public relations by discussing its connection to mass communication, and also linking it to its rhetorical heritage, this text examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.
Format: Paperback
Pages: 560
Publisher: Sage Publications, Inc
Published: 21 Dec 2005
ISBN 10: 1412926351
ISBN 13: 9781412926355