by Dr Andy Ruddock (Author)
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.
Format: Paperback
Pages: 200
Edition: 1
Publisher: Sage Publications Ltd
Published: 08 Aug 2007
ISBN 10: 1412922704
ISBN 13: 9781412922708
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