Introducing Public Relations: Theory and Practice

by Mr Keith Butterick (Author)

• New

  Hardcover
  2010

  $115.59

  Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

• New

  Paperback
  2010

  $41.22

  Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: * Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why * Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR * Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals * Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.