Ethics in Public Relations: Responsible Advocacy

by Carolyn Bronstein (Series Editor), Carolyn Bronstein (Author), Kathy Fitzpatrick (Author), Kathy R. Fitzpatrick (Editor)

• New

  Paperback
  2006

  $96.30

  Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.