Cases in the Environment of Business: International Perspectives (The Ivey Casebook Series)

by David W . Conklin (Editor)

• New

  Illustrated
  2005

  $162.54

  Addressing five sets of environmental forces (industry structure, macroeconomic, political, societal and technological variables), Cases in the Environment of Business provides an outstanding collection of relevant, classroom-tested cases. In discussing the cases, students will participate in managerial decisions set in an international context.