International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin (Author), T Gaither (Author), T. Kenn Gaither (Contributor)

• New

  Illustrated
  2007

  $138.47

  Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.