Service Leadership: The Quest for Competitive Advantage

Service Leadership: The Quest for Competitive Advantage

by Judith Banks Strother (Author), Svafa Gronfeldt (Author)

Synopsis

Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.

$152.92

Quantity

10 in stock

More Information

Format: Paperback
Pages: 334
Edition: 1
Publisher: SAGE Publications, Inc
Published: 30 Nov 2005

ISBN 10: 1412913756
ISBN 13: 9781412913751