Writing Marketing

New
Paperback
2005
$54.77

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

Synopsis

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

$54.77

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More Information

Format: Paperback
Pages: 272
Edition: First
Publisher: SAGE Publications Ltd
Published: 24 Aug 2005
ISBN 10: 1412902665
ISBN 13: 9781412902663

Writing Marketing

New

$54.77

Synopsis

$54.77

More Information