Knowledge-Based Marketing: The 21st Century Competitive Edge

New
Paperback
2004
$64.98

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Synopsis

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

$64.98

Quantity

10 in stock

More Information

Format: Paperback
Pages: 287
Edition: First
Publisher: SAGE Publications Ltd
Published: 07 Apr 2004
ISBN 10: 1412900034
ISBN 13: 9781412900034

Knowledge-Based Marketing: The 21st Century Competitive Edge

New

$64.98

Synopsis

$64.98

More Information