Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)

by Jean-Claude Usunier (Editor), Jörg Stolz (Editor)

• New

  Hardcover
  2013

  $239.11

  During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.