Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

by IanLinton (Author)

• New

  Hardcover
  2012

  $143.12

  Provides a practical guide to the critical success factors in marketing technology. This book can help you improve your chances of developing a winning marketing programme by providing steps to success and insight into best practice. It can also help you understand the key success factors for overcoming a range of marketing challenges.