Social Media in Travel, Tourism and Hospitality (New Directions in Tourism Analysis)

by Marianna Sigala (Author), UlrikeGretzel (Author), EvangelosChristou (Author)

• New

  Hardcover
  2012

  $115.64

  Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.