Selling Science in the Age of Newton (Science, Technology and Culture, 1700-1945)

by JeffreyR.Wigelsworth (Author)

• New

  Hardcover
  2010

  $56.43

  London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This title presents an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments.