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Dictionary of Marketing: Over 6,000 Terms Clearly Defined

Dictionary of Marketing: Over 6,000 Terms Clearly Defined

by PeterCollin (Author), A . Ivanovic (Author)

  • Used

    Paperback 2011

    $3.25
Synopsis

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

$3.25

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 400
 Edition: 4th Revised edition
 Publisher: A & C Black Publishers Ltd
Published: 05 Sep 2011
ISBN 10: 1408152088
ISBN 13: 9781408152089
Book Overview: This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.