Direct and Digital Marketing in Practice

Direct and Digital Marketing in Practice

by Matthew Housden (Author), Brian Thomas (Author)

Synopsis

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers.

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More Information

Format: Paperback
Pages: 352
Edition: 2nd Revised edition
Publisher: A & C Black Publishers Ltd
Published: 27 Jan 2011

ISBN 10: 1408127520
ISBN 13: 9781408127520