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Business Greatest Hits: A Masterclass in Modern Business Ideas

Business Greatest Hits: A Masterclass in Modern Business Ideas

by KevinDuncan (Author)

  • Used

    Paperback 2010

    $3.34
Synopsis

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.

$3.34

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2 in stock

More Information

Format: Paperback
 Pages: 224
 Publisher: A & C Black Publishers Ltd
Published: 01 Sep 2010
ISBN 10: 1408126435
ISBN 13: 9781408126431
Book Overview: Authoritative overview to a range of key business topics Business books are summarised in an accessible style and tone A dual approach - that is, looking at issues in some depth in the main six chapters and then also providing quick digests to popular and influential tomes, this dual approach gives readers an invaluable grounding in many key concepts

Media Reviews
He does for business what Nike does for sport. Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide Being successful in business is not a matter of being clever-clever but plain-and-simple-smart. Kevin knows exactly how to do this. Mark Earls, Author of Herd A good cheat's guide to some books that we should probably have already read. And we've used some of the thinking already back in the office which is good. James Ashford, Brand Manager, Direct Line This stuff is brilliant. It has the power to enthuse and stimulate, keeping agencies and clients right on the ball with fresh thinking. Everyone should get involved. Alex Dunsdon, Business Director, M&C Saatchi As a dyslexic it's a lifesaver. I hate all those long boring books! Chris Moss, former Marketing Director, 118 118 and Orange
Author Bio
Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.