Good Small Business Guide 2010: How to Start and Grow Your Own Business

Good Small Business Guide 2010: How to Start and Grow Your Own Business

by A & C Black (Author)

Synopsis

Packed with essential advice - and completely updated for this new edition - the Good Small Business Guide 2010 features over 140 easy-to-read articles, even more Viewpoints from people who've been there and done it, an extensive information directory, and a quiz for all budding entrepreneurs. New actionlists include: Pricing in a Downturn, Improving Marketing Performance and Getting Closer to Customers. The book offers help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. This completely revised edition of the Good Small Business Guide is now endorsed by the Federation of Small Businesses (FSB), which, with over a quarter of a million members, is the UK's largest organisation for small businesses.

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More Information

Format: Paperback
Pages: 608
Edition: 4th Revised edition
Publisher: A & C Black Publishers Ltd
Published: 11 Jan 2010

ISBN 10: 1408123703
ISBN 13: 9781408123706
Book Overview: The Good Small Business Guide 2010 will become a yearbook from now on, knocking out the USP of the Financial Times Guide to Business Start Up 2010, currently billed as the 'only annually updated guide for entrepreneurs' The only business start-up book endorsed by the FSB Contains a unique mix of hard and soft skills, helping readers set up and grow their business. The book also features case studies.

Media Reviews
'Covers everything that an entrepreneur could want to know about... as useful for the established entrepreneur suddenly confronting a particular issue as for the fresh-faced would-be tycoon.' Independent on Sunday '...a near 600-page tour de force of both comprehensiveness and brevity...this is an essential resource for anyone in business - not just start-ups - as a wide-ranging manual offering the first level of advice on virtually any issue likely to arise.' First Voice (February 2010) 'It is hard to find a situation or set of circumstances where this is not advice or guidance...' Business Money (April 2010) 'This is a deeper look at business planning...with cheery metaphors and encouraging points...far more detail than its rivals.' Management Today (September 2010)