Me and My Web Shadow: How to Manage Your Reputation Online

Me and My Web Shadow: How to Manage Your Reputation Online

by Antony Mayfield (Author)

Synopsis

What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self. In Me and My Web Shadow, Antony Mayfield helps you to: Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively. Develop a personal plan for managing your online reputation. Create new career and business opportunities by taking part in social networks and other online communities. Protect yourself against identity hijacking, personal attacks and cyber-bullying. Set up and manage the online presences in social networks and the wider Web.

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More Information

Format: Paperback
Pages: 256
Publisher: A & C Black Publishers Ltd
Published: 15 Mar 2010

ISBN 10: 1408119080
ISBN 13: 9781408119082
Book Overview: As social networking and online networking numbers boom, this unique guide is a must-read for everyone involved in those activities No direct competition Well connected author, ideally placed to promote the book A very topical issue with great potential for feature and review coverage

Media Reviews
'This is an essential read for anyone who wishes to manage their career rather than allow it to happen to them.' Civil Engineering (May 2011)
Author Bio
Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.