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Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business

Virtually Free Marketing: Harnessing the Power of the Web for Your Small Business

by PhilipR.Holden (Author)

  • Used

    Paperback 2008

    $3.62
Synopsis

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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More Information

Format: Paperback
 Pages: 272
 Publisher: A & C Black Publishers Ltd
Published: 30 Sep 2008
ISBN 10: 140810072X
ISBN 13: 9781408100721
Book Overview: Increasingly popular topic (Random House held their first virtual book group on the Second Life site in 2007) - all business owners want to know how to harness the power of these sites for their business, and this book will show them how Accessible and down to earth Great companion to Shoestring series and our other small business titles

Author Bio
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.