Innovation (Essential Managers)

by Dr John Bessant (Author)

• Used

  Paperback
  2009

  $3.42

  This is a practical, pocket-sized guide to innovation which will give you the information and skills to succeed in business. It helps you bring innovation to your workplace, and find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition. It includes tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices. Read it cover-to-cover, or dip in and out of topics for quick reference.