Tom Peters Essentials: Design

Tom Peters Essentials: Design

by ThomasJ.Peters (Author)

Synopsis

Design is about passion, emotion and attachment and it must be at the heart of every business. Discover why design is the Number 1 determinant of whether a product or service stands out. Perceptive, provocative and inspiring ideas to transform the way you work, this is your crucial guide to design to help you reinvent your business from management guru Tom Peters.

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More Information

Format: Paperback
Pages: 4
Edition: illustrated edition
Publisher: Dorling Kindersley Publishers Ltd
Published: 30 Jun 2005

ISBN 10: 1405302585
ISBN 13: 9781405302586

Author Bio
Tom Peters, 'businesses best friend and worst nightmare' has been hailed as the uber guru of management by The Economist. His first book, In Search of Excellence changed the way we did business forever. As well as writing Tom Peters manages the tompeterscompany!, a global training and consulting organisation that advises major clients including Asda, PriceWaterhouseCoopers and Virgin Direct. He lives in the US.