Fashion, Media, Promotion: The New Black Magic

by JayneSheridan (Author)

• Used

  Paperback
  2010

  $6.60

  Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music).