The Handbook of Media Audiences (Global Media and Communication Handbook Series (IAMCR))

by VirginiaNightingale (Editor)

• New

  Hardcover
  2011

  $238.79

  As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.