Persuasive Messages: The Process of Influence

by WilliamBenoit (Author), PamelaBenoit (Author)

• New

  Paperback
  2007

  $64.64

  Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages.

• New

  Hardcover
  2007

  $119.59

  Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages.