Persuasive Messages: The Process of Influence

by WilliamBenoit (Author), PamelaBenoit (Author)

New
Hardcover
2007
$119.59

Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages.

Synopsis

Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages.

$119.59

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 288
Publisher: Wiley-Blackwell
Published: 18 Dec 2007
ISBN 10: 1405158204
ISBN 13: 9781405158206

Persuasive Messages: The Process of Influence

New

$119.59

Synopsis

$119.59

More Information