by Dan O ' Hair (Author), KevinWright (Author), Lisa Sparks (Author)
An extensive overview offering insight into both the current thinking and some lesser researched topics in the field of health communications.* A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory* Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage* Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients* Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults* Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary
Format: Paperback
Pages: 344
Edition: 1
Publisher: Wiley-Blackwell
Published: 02 Nov 2007
ISBN 10: 1405155949
ISBN 13: 9781405155946