by TonyWilson (Author)
Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.
Format: Paperback
Pages: 232
Publisher: Wiley-Blackwell
Published: 29 Aug 2008
ISBN 10: 1405155671
ISBN 13: 9781405155670