Understanding Media Users: From Theory to Practice

Understanding Media Users: From Theory to Practice

by TonyWilson (Author)

Synopsis

Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.

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More Information

Format: Paperback
Pages: 232
Publisher: Wiley-Blackwell
Published: 29 Aug 2008

ISBN 10: 1405155671
ISBN 13: 9781405155670