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Understanding Media Users: From Theory to Practice

Understanding Media Users: From Theory to Practice

by Wilson (Author)

  • New

    Hardcover 2008

    $106.19
Synopsis

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

$106.19

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 232
 Edition: 1
 Publisher: John Wiley & Sons
Published: 05 Sep 2008
ISBN 10: 1405155663
ISBN 13: 9781405155663

Media Reviews
I admire Wilson's synthetic approach to audience study and the attention he gives to the burgeoning field of cell phones, computer screens, and video games since in the past most audience study material has been focused on film and television. ( PsycCRITIQUES , March 2009) As a pioneering study of phenomenological media analysis ... Wilson's book serves as a useful introduction to this emerging field of research, as well as offering a brief and scathing overview of the wider context of audience studies in which his work is situated. As such, the book will be of interest to scholars from a wide variety of fields and disciplines. ( M/C Reviews , February 2009)
Author Bio
Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.