The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals.
Format: Illustrated
Pages: 308
Edition: 1
Publisher: John Wiley & Sons
Published: 05 Jun 2008
ISBN 10: 1405150580
ISBN 13: 9781405150583