by Doug Newsom (Author)
This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.
Format: Paperback
Pages: 168
Publisher: Wiley-Blackwell
Published: 10 Oct 2006
ISBN 10: 1405144122
ISBN 13: 9781405144124