by Arthur Asa Berger (Author)
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. * Offers a lively, accessible, and concise textbook to help readers understand mass media and their texts* Covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall* Explores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media* Features chapter--by--chapter short articles by the author, that address an idea or theory in the particular book being discussed* Includes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student
Format: Illustrated
Pages: 206
Edition: 1
Publisher: John Wiley & Sons
Published: 29 Sep 2004
ISBN 10: 1405120177
ISBN 13: 9781405120173