by Mandyvander Velde (Author), PaulJansen (Author), NeilAnderson (Author)
This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. � A practical introduction to research methods for business students. � Gives students the ability to conduct reliable research on the basis of empirical field data.
Format: Paperback
Pages: 264
Edition: EPZ ed
Publisher: Wiley-Blackwell
Published: 16 Dec 2003
ISBN 10: 1405115122
ISBN 13: 9781405115124