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The Blackwell Encyclopedia of Management (Blackwell Encyclopaedia of Management): Marketing: 9

The Blackwell Encyclopedia of Management (Blackwell Encyclopaedia of Management): Marketing: 9

by Dale Littler (Editor)

  • New

    Hardcover 2006

    $134.34
Synopsis

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

$134.34

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 416
 Edition: 2nd Edition
 Publisher: Wiley-Blackwell
Published: 22 Jun 2006
ISBN 10: 1405102543
ISBN 13: 9781405102544