Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses

by David Nichols (Author), Matt Avery (Author), TomFarrand (Author), TomRowley (Author)

• Used

  Hardcover
  2005

  $4.59

  The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. This is the first major study of brands and gaming and shows huge opportunities for brand development

• New

  Hardcover
  2005

  $80.51

  The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. This is the first major study of brands and gaming and shows huge opportunities for brand development