Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi

by PhilippG.Rosengarten (Author), Christoph B . Stuermer (Author)

• New

  Hardcover
  2005

  $86.58

  At the beginning of the 1990s the German car industry had its back to the wall. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks.