Market Entry in Japan: Theory and Management in a Turbulent Era

Market Entry in Japan: Theory and Management in a Turbulent Era

by Dr Ulrike Haak (Author), Dr René Haak (Author)

Synopsis

An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

$120.65

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 256
Edition: illustrated edition
Publisher: Palgrave Macmillan
Published: 03 Nov 2008

ISBN 10: 1403998604
ISBN 13: 9781403998606